Business blogs are primarily used to improve a company's communication both internally and externally. Business blogs are a type of communication channel that could be used effectively in product launches, team interaction internally within the company or interaction between clients and company. With the level of interactivity blogs provide, clients feel more confident in the company. Not to mention the amount of traffic it brings to the main site.

Personal blogs and business blogs : What is difference between two?

There is not much of difference between personal and business blogs visually but there is a fine difference between them in terms of reputation and brand attached.

What in the world is up with the world of blogs? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the globe. As far as I’m concerned the state of blogs is one of chaos, confusion, and anti-interactivity.

First of all, just getting to a blog can be a pain in the arse. For example, you type in the words ‘Philosophy blogs’ and a whole bunch of sites come up. Some are conglomerate sites with thousands of journals, but the area you’re searching for may have only one blog in it! This is because they separate the blogs into a million different categories, like ‘love’, ‘lovers’, ‘lovable’ etc. Why not have just a few main categories to choose from?

Very few people can avoid writing on a daily basis. Of course, some people really enjoy writing, others do it out of necessity. Writing, essentially, involves placing a series of words together to convey a certain message or meaning. To write in its basic form is not a difficult task. Some people are natural writers, others find it a lot harder and have to work at the process in order to convey what they are trying to say. Writing is normally done by an individual.

For certain individuals, writing their feelings down is a choice form of self-expression. The mere process of keeping a written record of one's daily trials and tribulations, in the form of a personal journal or blog (in electronic form) has a healing effect.

Blogs like all forms of writing are an art form that takes knowledge and practice to do well.


Blogs are on-line journals where people express themselves through writing. Writing…Writing is the process where one puts down words of a language on a format that others can read. Speaking and thinking come much easier than writing. These processes just flow out naturally like a river of consciousness; sometimes we hardly have to think about doing them. Anyone and everyone can write words down on paper but that doesn’t mean it’s ‘good writing’, myself included. Like most things in life, our society already takes writing for granted which is proving to expose more of our ignorance. Writing is a new form of expression, we have to think much more simply and clearly about this art.


The key is, as in all things in life is to keep it simple. Simplicity means that readers won’t get confused about what your journal entry is actually about. Introduce your main general topic at the start, and use the subsequent paragraphs to discuss separate ideas that relate to this topic. Try to tie everything up in the concluding paragraph, your main argument and the reason why you’ve written in the first place.